Page 10 - How Top Merchants Create the Best Customer Experience

10 ONLINE SHOPPERS WANT A FAST SITE AND THEIR INPUT TO COUNT

HOW TOP MERCHANTS CREATE THE BEST CUSTOMER EXPERIENCE

to eight weeks it has “product drops” in which it restocks a popular

product and shoppers flock to the site. For example, on average
during September, Andar might have 8,800 website sessions in
a day. But on a day it releases a product, traffic jumps to 50,000

or more than 100,000 website sessions in one day, Elggren says.
And many of these visitors come to the site within the first hour of
knowing the product is available.

Before implementing this technology, the site would have a lot of

issues during these large traffic spikes.

Andar.com’s conversion rate increased after its site load time decreased by 61%.

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