Page 15 - How Top Merchants Create the Best Customer Experience

15 ONLINE SHOPPERS WANT A FAST SITE AND THEIR INPUT TO COUNT

HOW TOP MERCHANTS CREATE THE BEST CUSTOMER EXPERIENCE

All of these site features play into the retailer’s strong online sales

growth, Nigrelli says.

“It’s a combination of really great product, building a really solid

customer experience and driving the right qualified customers to
your site,” he says.

SIZING TOOLS TOP 1000 APPAREL RETAILERS OFFER ONLINE

Sizing chart provided
88.2%

Sizing information available on non-product pages
62.9%

Suggested size translation (XS is a 0-2)
39.3%

Content to help shopper measure self
38.0%

Other sizing tools available, such as a virtual fitting room
32.3%

Model clothing size indicated
31.0%

Photos allowed on customer ratings/reviews
30.0%

Suggested fit indicator (this product runs small)
29.7%

Model clothing size, height and weight indicated
26.2%

Sizing filter/search on customer ratings/reviews
20.4%

Profiling quiz based on shopper’s measurements
14.3%

Comparable brand sizing
8.7%

Source: Digital Commerce 360

RETAIL

COMMERCE 360 ©Copyright 2022 Digital Commerce 360 & Vertical Web Media LLC. All rights reserved.