Page 4 - Decoding Decisions ~ Making sense of the messy middle

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Introducing

the messy middle

Taking a walk down internet street

Let’s take a walk down internet street. You might know it, and since the
coronavirus pandemic you might have spent more time there than usual. It’s
open 24 hours a day, seven days a week. It’s probably the biggest shopping
district you’ve ever seen, but somehow you can get to any part of it you want
in the time it takes to blink.

Whenever you’re ready, you can tell someone what you’re looking for and,

in addition to the brands that are already in your mind, you’ll immediately be
shown every possible option and variation.

Every shop that sells that item is somehow just a step away, whether it’s a
huge department store or a tiny boutique. And the shops you don’t need will
magically disappear from view until you want to see them again.

Maybe you don’t know what you want. If that’s the case, there are places you

can go that will show you every product available in every store. They’ll let
you rank and compare them in every imaginable way, sorting and filtering
until you see something you like.

And if you still can’t decide, you can ask a friend for advice. Or an expert. Or a
famous celebrity. They’re all here too, some of them hanging out at their own
places, while others will come and meet you at the store. In fact, there are
millions upon millions of people here, most of whom are only too happy to talk

to you about the things they decided to buy, and how that experience turned out.