Page 2 - Decoding Decisions ~ Making sense of the messy middle

Authors

Alistair Rennie
Research Lead, Market Insights UK, Google

Ali began his career researching ad effectiveness in agency before
moving client-side to build and lead a team with an expanding remit
ranging from marketing and proposition development to innovation
and business strategy. Over the past 20 years he has developed a
highly strategic approach to insight development which he now uses to
explore consumer behaviour and decision-making at Google, where he
is a regular speaker on these topics.

Jonny Protheroe

Head of Market Insights UK, Google

Jonny leads Google’s insights team in the UK. Prior to his 10 years of
marketing research at Google, he plied his trade in the media agency
world. He is a regular speaker on evolving consumer behaviour, cross-
media measurement, and marketing effectiveness. He represents
Google in a range of forums in the UK marketing and research industries.

Claire Charron

Product Manager, Google

Claire began her career on the agency side at 360i and relocated
to London five years ago to head up the insights team at 360i’s
new European outpost. Upon joining Google, Claire specialised in
emerging and innovative research methodologies, from neuro and
physiological response research to trend identification through
text analytics. In 2017, she was named one of Management Today’s
35 Women Under 35. She is now working as a Product Manager in
Google’s workshop for experimental products.

Gerald Breatnach

Head of Strategic Insights UK, Google

Gerald’s team works with UK clients, bringing together Google data
analysis and research to help address their challenges. Before joining
Google almost 10 years ago, he worked on some of the UK’s biggest
brands at well-known creative agencies. He sits on the Institute Of
Practitioners in Advertising (IPA) Effectiveness Advisory Board and is a
regular speaker on marketing effectiveness and strategy.