Page 18 - Decoding Decisions ~ Making sense of the messy middle
P. 18
18 CHAPTER 2 IDENTIFYING THE MESSY MIDDLE
Show... me... the… model!
We didn’t set out to build a new marketing model, but after sifting through
hundreds of white papers and spending as many hours observing online
shopping journeys, we realised that only a new structure would allow us to
piece together everything we’d learned.
Between the twin poles of trigger and
purchase sits the messy middle.
