Youtube has become the number one source for finding and watching videos. In fact, in 2011, Youtube surpassed Facebook as the second most visited site in the world. This trend is expected to continue and grow. The growth of the video sharing website has been exponential over the past few years.
In order to capitalize on this trend, it is important to understand how people search for videos. People look for videos on YouTube using a variety of different keywords. There are also different types of videos that people look for. Videos can be categorized into three different groups:
1. Explainer videos
2. Product showcase videos
3. Sales funnel videos
Explainer videos are short videos that explain something to the viewer. They can be used to explain a product or service, or they can be used to explain a process or procedure.
For example, an entrepreneur may want to show potential customers how to make their own cheese at home. A sales person may want to show potential clients how to use a particular software program. An employee may want to show other employees how to do a specific task.
Product showcase videos
A product showcase video is a video that shows off the features and benefits of a particular product. For example, if you were selling a digital camera, you could create a video that shows the camera in action and demonstrates its many features. You would also need to include a link to your website where the customer can learn more about the camera and purchase it.
Sales funnel videos
A sales funnel video is a video that shows a prospective customer through the various stages of the sales process. For example, you might have a video that shows the customer viewing a product and then clicking on a link to see more information about the product. This will lead the customer to a website where they can make a purchase.
These three categories of videos are extremely popular and effective. If you are looking to start making money with a business, consider creating videos that fall under these three categories.