A business strategy is a plan of action that outlines the goals, objectives, and tactics of a business. It defines the vision, mission, values, and competitive advantage of the business, as well as the target market, customer segments, value proposition, and revenue streams. Learn more in this business strategy review. 

It also specifies the resources, capabilities, activities, and partnerships that are required to achieve the desired outcomes. A business strategy review is a process of assessing the effectiveness and efficiency of the current business strategy and identifying the areas of improvement and opportunities for growth.

A business strategy review is essential for any business that wants to stay relevant, competitive, and profitable in the dynamic and complex market environment. A business strategy review can help a business to:

  • Align its strategy with its vision, mission, and values
  • Understand its strengths, weaknesses, opportunities, and threats (SWOT analysis)
  • Analyze its external and internal environment (PESTEL analysis, Porter’s five forces analysis, value chain analysis, etc.)
  • Evaluate its performance against its goals, objectives, and key performance indicators (KPIs)
  • Identify its core competencies and competitive advantage
  • Determine its customer needs, preferences, and satisfaction levels
  • Discover new market trends, customer segments, and value propositions
  • Explore new revenue streams, business models, and innovation opportunities
  • Develop new strategies, tactics, and action plans to achieve the desired outcomes

How to Conduct a Business Strategy Review?

A team conducting a business strategy review sitting around a table in a conference room.

A business strategy review can be conducted in different ways depending on the size, scope, and nature of the business. However, a general framework for conducting a business strategy review can be summarized as follows:

  • Define the purpose and scope of the review: What are the main questions or issues that you want to address? The specific goals and objectives that you want to achieve? The time frame and budget for the review?
  • Gather relevant data and information: What are the sources of data and information that you need to collect? How will you collect them? How would you ensure their accuracy, validity, and reliability?
  • Analyze the data and information: What are the tools and methods that you will use to analyze the data and information? How will you interpret the results? How will you identify the key findings and insights?
  • Report the findings and recommendations: How will you present the findings and recommendations to the stakeholders? What are the main conclusions and implications of the review? What are the specific actions and steps that need to be taken to implement the recommendations?
  • Monitor and evaluate the outcomes: How would you measure the progress and impact of the actions and steps taken? How will you track the performance and results of the new or improved business strategy? How will you communicate the feedback and learning to the stakeholders?

What Are Some of the Benefits of a Business Strategy Review?

A business strategy review can provide many benefits for a business, such as:

  • Enhancing its strategic alignment and coherence
  • Improving its operational efficiency and effectiveness
  • Increasing its customer satisfaction and loyalty
  • Boosting its competitive edge and market share
  • Generating more revenue and profit
  • Fostering a culture of continuous improvement and innovation

Online Tools For Business Strategy Review

A laptop with tools for business strategy review.

If you are interested in conducting a business strategy review for your own business or for your client’s businesses, you can use some of the online tools that can help you with this process. For example:

Business Strategy Review Template

A simple template that guides you through the steps of conducting a business strategy review. You can access the tool here.

SWOT Analysis Tool

A tool that helps you to identify your strengths, weaknesses, opportunities, and threats. Access the tool by clicking here.

PESTEL Analysis Tool

A tool that helps you to analyze your political, economic, social, technological, environmental, and legal factors. It could be used by going here.

Porter’s Five Forces Analysis Tool

A tool that helps you to analyze your industry attractiveness based on five competitive forces: rivalry among existing competitors; threat of new entrants; threat of substitute products or services; bargaining power of suppliers; and bargaining power of buyers. Get the tool today!

Value Chain Analysis Tool 

A tool that helps you to analyze your primary and support activities that create value for your customers. Check it out here.

KPI Dashboard Tool

A tool that helps you to track and visualize your key performance indicators. Check out your key performance indicators right now.

Customer Satisfaction Survey Tool

A tool that helps you to measure and improve your customer satisfaction levels. Let the survey begin.

Market Research Tool

A tool that helps you to conduct market research and discover new market trends, customer segments, and value propositions. 

Business Model Canvas Tool

A tool that helps you to design and test your business model based on nine building blocks: value proposition; customer segments; channels; customer relationships; revenue streams; key resources; key activities; key partnerships; and cost structure. 

Innovation Management Tool

A tool that helps you to manage your innovation process from idea generation to implementation. Check it out here.

Final words

A business strategy review is a valuable tool for any business that wants to evaluate and improve its business performance. It can help a business to align its strategy with its vision, mission, and values; understand its SWOT; analyze its external and internal environment; evaluate its performance against its goals, objectives, and KPIs; identify its core competencies and competitive advantage; determine its customer needs, preferences, and satisfaction levels; discover new market trends, customer segments, and value propositions; explore new revenue streams, business models, and innovation opportunities; develop new strategies, tactics, and action plans to achieve its desired outcomes; monitor and evaluate the outcomes; report the findings and recommendations; communicate feedbacks; foster continuous improvement; enhance strategic alignment; improve operational efficiency; increase customer satisfaction; boost competitive edge; generate more revenue; foster innovation culture.

We hope that this blog post has given you some useful information and insights on how to conduct a business strategy review. If you have any questions or feedback, please feel free to contact us. We would love to hear from you. 

Thank you for reading and happy strategizing!