Page 89 - Social Media Marketing for Dummies

IN THIS CHAPTER
» Discovering the key components of a
successful SMM campaign

» Managing beyond the campaign

» Synchronizing the SMM campaign
with other channels

» Responding to criticism

Chapter 4

Launching SMM

Campaigns

aunching a social media marketing campaign is, in some ways, similar to
launching any other marketing campaign. But at the same time, you need to
Lapproach certain aspects of it very differently to maximize the results.
In this chapter, we discuss the components of a successful SMM campaign and
how you can make it work in harmony with other marketing efforts. We also dis-
cuss how best to respond to criticism, how to turn a crisis to your advantage, and,
finally, some tactics for turning the campaign into a long-term marketing asset.

Discovering the Types of SMM Campaigns

At this point, it’s important to talk about the different types of campaigns. After
that, we discuss the rules and guidelines that make SMM campaigns successful. In
the realm of social media marketing, how you implement a campaign is nearly as
important as what you implement.

CHAPTER 4 Launching SMM Campaigns 73