Page 88 - Social Media Marketing for Dummies

IN THIS PART . . .
Learn about the nuts and bolts of SMM campaigns,
including planning for them, managing participation,
and responding to criticism.

Get to know why you need an SMM voice, how it differs
from a brand voice or personality, where it gets
manifested, and who can play that role.

Know the responsibilities you have as a marketer toward
your customers, community, and company.