Page 82 - Social Media Marketing for Dummies

You should always be thinking about how your marketing universe ties together.
When you look at each of the following tactics, think about how you can offer
online tie-backs:

» Offer 30-minute training at a local venue.
Give out the URL of the training notes online.
» Host an event for charity.
Make sure to secure donations from a safe online environment.

» Send postcards.
List your Twitter address on the back.
» Go to a conference or trade show.

Have several types of handouts available. They could be a tip sheet with your
web address or even a USB drive with company information.
» Call your customers.

Most SM marketers encourage you to send online surveys. How about
arranging a phone call to speak to a group of customers who have purchased
your last product? Afterward, make sure to send them an online discount
coupon or other bonus for sharing their ideas.
» Create a joint venture.
Work with another online marketer who complements your offerings to hold
a meeting or event. Then create a bundled product to buy online.
» Send an article to your local newspaper or trade magazine.
Make sure that your LinkedIn URL is listed.

SMM in the world of real-time marketing

With the advent of social media platforms, the tools you need for real-time mar-
keting campaigns are ready and waiting. For example, just search your Twitter
feed or glance at Twitter trends if you want to see where the online attention is.

Earlier in this chapter, we discuss the marketing funnel. Your first goal is aware-
ness. That’s what you’re aiming for with real-time marketing. If you can garner
awareness with your real-time campaign, you have the chance to move customers
through your funnel.

To make this information translate into traffic, leads, and revenue, you need an
understanding of what goes into a real-time SMM campaign. The following are
conditions that should be present to help you succeed:

66 PART 1 Getting Started with Social Media Marketing