Page 81 - Social Media Marketing for Dummies

more investigation, you can direct them to your website or set up an outside
service like Get Satisfaction, as shown in Figure 3-5, to answer questions.
» Use photos to show that real people are doing interesting things.

With a camera in every phone, it’s hard not to take snapshots of events,
celebrations, and charitable activities. At every event, pick someone as the
designated picture taker. This serves to authenticate your staff.

FIGURE 3-5:
The home
page of Get
Satisfaction.

SMM with offline marketing

When you see a heading that includes “offline marketing,” your first thought
might be, “Why are they including this as part of SMM?” There’s a good reason.
Marketing doesn’t stop at the digital water’s edge. People still spend a majority of
their time offline. We think that’s a good time to grab their attention and funnel
them back to your social media platforms.

This means that you don’t miss an opportunity to pair your social media venues
with your offline ones. For example, if you send a postcard, you’d make sure to
have all your “connections,” such as your Facebook page and Twitter address,
listed on the back of the card.

CHAPTER 3 Getting in the Social Media Marketing Frame of Mind 65