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» Use interactive social advertising.
Think about this scenario for a moment: You visit a major website like www.cnn.
com and see a large advertisement on the right side. The advertisement asks
you to sign up for suggestions about local deals in your neighborhood. That’s
an example of the ad unit becoming a platform for social interaction. There
aren’t too many examples of social ads online, but we’re seeing more
companies experiment in this space. Figure 1-6 shows how an ad appears on
CNN’s website.
FIGURE 1-5:
An eBay
placement ad on
YouTube.
Promotions
Promotions are another important type of marketing activity that’s affected by
social influence marketing, owing to the fact that as people communicate with
each other more, they have less time to participate in product promotions. But it
also presents unique opportunities for marketers to put the potential of social
influence marketing to good use.
22 PART 1 Getting Started with Social Media Marketing