Page 38 - Social Media Marketing for Dummies
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» Use interactive social advertising.
                                Think about this scenario for a moment: You visit a major website like www.cnn.
                                com and see a large advertisement on the right side. The advertisement asks
                                you to sign up for suggestions about local deals in your neighborhood. That’s
                                an example of the ad unit becoming a platform for social interaction. There
                                aren’t too many examples of social ads online, but we’re seeing more
                                companies experiment in this space. Figure 1-6 shows how an ad appears on
                                CNN’s website.






























                 FIGURE 1-5:
                   An eBay
             placement ad on
                  YouTube.


                           Promotions


                           Promotions are another important type of marketing activity that’s affected by
                           social influence marketing, owing to the fact that as people communicate with
                           each other more, they have less time to participate in product promotions. But it
                           also presents  unique  opportunities  for  marketers  to put the potential of social
                           influence marketing to good use.








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