Page 369 - Social Media Marketing for Dummies

IN THIS CHAPTER
» Changing employment prospects

» Fostering teamwork

» Making your intranet valuable

Chapter 24

Encouraging Employees

to Advocate for Your

Brand on Social Media

hen your employees share company messages, they get attention. Social
Media Explorer reports that you get a 561 percent increase in reach of
Wbrand messages when they are shared by employees rather than an
anonymous message from “the brand.” When employees advocate for your brand, it:

» Drives brand awareness
» Expands your company’s reach
» Attracts valuable talent
» Increases website traffic
» Increases more qualified leads

» Encourages more social engagement

CHAPTER 24 Encouraging Employees to Advocate for Your Brand on Social Media 353