Page 367 - Social Media Marketing for Dummies

» You have considered a mobile website.
Is your website set up for mobile? This may be all you need. Consider the
question carefully. It fully depends on what actions you want your customers
to take and what platform fits them best.
» You have a plan to get in front of your customer with your app.
According to Tim Cook, Apple’s CEO, the Apple App Store has more than one
million apps — that’s your competition. You have to capture the attention of
people who are dazzled every day by new, exciting apps. If you don’t have a
plan to help your customers discover yours, don’t assume that anyone will
ever find it. You’ll need to do more than just announce it.

CHAPTER 23 Building an SMM Mobile Campaign 351