Page 373 - Social Media Marketing for Dummies

Picking Social Software for Social Influence

Finding the right solution for your company as you create an environment that
energizes employees to use social media can be confusing. Here are several
applications you may want to consider when choosing software that encourages
your staff to participate in brand advocacy in an approved way.

EveryoneSocial (https://everyonesocial.com/) is a complete platform designed
to help employees push brand approved content to your social media channels. It
works on all devices and provides analytics that help you determine what content
resonates with your audience. See Figure 24-1.

FIGURE 24-1:
EveryoneSocial
home page.

Oktopost (https://www.oktopost.com/) is designed for the enterprise and has
several solutions for social media management. Their social media advocacy
platform helps staff spread the brand message and distribute it across your
channels. See Figure 24-2.

Agorapulse (https://www.agorapulse.com/) is a social media management tool
that provides a one-stop dashboard that displays all your messages, your calendar,
and your results. See Figure 24-3.

CHAPTER 24 Encouraging Employees to Advocate for Your Brand on Social Media 357