Page 210 - Social Media Marketing for Dummies

» Camera: When you click the camera icon, your camera comes up ready to
take a photo.
» Following: This is where you see your followers’ activity.

» Your photos: Photos you have taken and uploaded to Instagram.

FIGURE 12-2:
Icons at the
bottom of the
mobile device’s
screen.

Don’t forget to put a location tag on your image so that viewers who search for
that location will find you. For local brick-and-mortar merchants, this is critical.

You also want to make sure to use video on Instagram when appropriate — you
have up to 60 seconds to record. It’s as easy as taking your photo. Here’s how:

1. Choose the camera icon (refer to Figure 12-2) and tap again to change it
to video.

194 PART 3 Reaching Your Audience via Mainstream Social Platforms