Page 214 - Social Media Marketing for Dummies

FIGURE 12-3:
Instagram blog.

To help your team focus on uploading the right images for the company, it’s
helpful to create a list of category stories to which your staff can refer. You want
your staff to easily generate new photos and videos and not miss the great
moments to capture.

For example, some story categories could be the following:

» Working in the community: Pictures of charity events and training sessions
with users
» Community members’ photos: Encourage users to send in photos depicting
their use of the product
» Our pets at work: Adorable pet photos that humanize your staff and make
connections with other pet lovers who can upload their photos

» Contests: Photos of contest entries by users and winner photos
» Featured staff members: Video of staff members giving a video greeting
(fifteen seconds long at most)

» Request for product improvements: Photos of current products with
questions from the company about how to improve them. Customers are
asked to reply to these questions and offer some ideas of their own

198 PART 3 Reaching Your Audience via Mainstream Social Platforms