Page 207 - Social Media Marketing for Dummies

IN THIS CHAPTER
» Getting started with Instagram

» Looking at the Instagram user

» Developing photo storylines

Chapter 12

Delving into Instagram

f you’re already an Instagram user, you might approach this chapter with happy
anticipation about what more you can learn about it. On the other hand, if
Iyou’re not, you may feel some pressure to finally try this social platform that
has made such a great splash since its launch in 2010.

By July of 2012, Instagram was purchased by Facebook, and the explosive growth
continues. Key to this social platform, like Pinterest and Tumblr, is the incredible
ease with which users can share visuals. It also has filters that you can apply to
make your images as though a professional took them. The key difference between
Instagram and a site like Pinterest is that users and marketers alike are creating
new original content and posting it. Pinterest pins are made up mostly by images
already online that are shared.

In this chapter, we look at how Instagram is deployed by both personal users and
marketers to develop a relationship with their community. So relax and enjoy
finding out about the ultimate platform for image sharing online. In this chapter,
you see how to edit your photos, develop unique story lines, and discover photos
posted by other users.

CHAPTER 12 Delving into Instagram 191