Page 192 - Social Media Marketing for Dummies

» Expanded profiles: When you see profiles, you see a more expanded profile
of the people in which you are interested. You also see everyone on LinkedIn
who fits the criteria, not just those limited to your own network.

» Who Viewed My Profile: This feature of the free account allows you to see
who viewed your profile. The list is restricted to a few names and profiles.
With a premium account, you can see everyone who is interested in you and
how each person found you.

How much do these cost you? You have the following payment options:

» Career: This is the first tier, which lets you direct message recruiters, see
who’s viewed your profile, gain applicant insights, and stand out as a featured
applicant to recruiters. You pay $29.99/month for the service.
» Business: This is the second tier, which lets you send 15 InMail messages to
profiles you’re not connected to, gain business insights, see who’s viewed your
profile, and get unlimited people browsing. You pay $47.99/month when
billed annually for this plan.
» Sales: This tier offers you 20 InMail messages, specific sales insights,
advanced search with a lead builder, unlimited people browsing, and lead
recommendations, all for $64.99/month when billed annually.
» Hiring: This final tier gives you 30 InMail messages, Smart suggestions,
unlimited people browsing, an integrated hiring management process, and
recruiting specific design, all for $99.95/month when billed annually.

To view the specific benefits for each service tier of LinkedIn Premium, visit the
products page at https://www.linkedin.com/premium/products/. And note,
that pricing for these LinkedIn products can change periodically so be sure to
double check before putting together your marketing and sales plans.

Creating a New Profile

Whether you’re planning to use LinkedIn for personal career networking or
consumer research, you’re talking to a group of people who are focused almost
solely on professional activities. Therefore, the most important first step is to look
at your overall business strategy to see which social media marketing goals can be
met by LinkedIn.

176 PART 3 Reaching Your Audience via Mainstream Social Platforms