Page 182 - Social Media Marketing for Dummies

Tagging and categorizing all your clips

Choose the category for your video clip carefully. Start by looking at how popular
video clips in your category have been tagged (see Figure 10-2), and consider
using some of the same tags. Those tags have probably worked for the popular
clips, and they’ll work for you, too.

FIGURE 10-2:
Tagging displayed
on a video clip.

Your content may not fit into a category neatly. Choose your category based on the
number of similar video clips that reside in it.

Use tags to make up for the limits of categorization. YouTube doesn’t limit the
number of tags that you can add. These tags also make unsearchable data (such as
photos and video) searchable by adding metadata to them. Video titles and
descriptions can also help with this.

Leaving video responses

Don’t forget that you can build goodwill with other users by leaving video
responses to their clips. This matters, especially with the extremely popular clips

166 PART 3 Reaching Your Audience via Mainstream Social Platforms