Page 18 - Social Media Marketing for Dummies

This book helps you understand why social media matters to marketers and how
you can harness it to directly impact your own marketing efforts in meaningful
ways. Targeted at both marketers in large organizations and those of you who
work in small businesses or run small businesses, it includes advice for every
business scenario.

Foolish Assumptions

In writing this book, we imagined someone pulling a copy off a bookshelf in a
Barnes and Noble and scanning it to see whether it’s a valuable guide. And we
wondered what that person would need to know to find this book interesting. Here
are some of the assumptions we came up with about you:

» You have a computer and/or mobile device with Internet access.
» You’re using social media sites such as Facebook or Twitter.

» You’re working in marketing or want to join the marketing field.
» You have customers or prospective customers who use the web frequently.
» You sell a product or service that you can market online.
» You’re curious about social media and how it changes marketing.

Icons Used in This Book

In the margins of the book, you’ll find these icons helping you out:

Whenever we provide a hint that makes an aspect of social influence marketing
easier, we mark it with a Tip icon.

The Remember icon marks paragraphs that contain a friendly reminder.

Heed the paragraphs marked with the Warning icon to avoid potential disaster.

2 Social Media Marketing For Dummies