Page 24 - How Top Merchants Create the Best Customer Experience

24 CUSTOMER EXPERIENCES DRIVING CONVERSION

HOW TOP MERCHANTS CREATE THE BEST CUSTOMER EXPERIENCE

Retailers get
tactical in hopes RETAILER INSIGHTS
Which on-site tactics have been very
of improving important when it comes to improving
conversion your online conversion rate?
rates

Site search 52%

Upgrades to key pages (i.e. homepage, product page, shopping cart) 43%

Better product information and sizing guides 43%

Reduced number of steps in checkout 43%

More sophisticated product imagery 41%

Simplified sign up and check out 38%

Improved call-to-action buttons 30%

Embedded product links/redirect from social media posts 30%

Interactive product-match tools that educate and profile shoppers to help them make better selections 1 20%

Augmented reality 9%

1. For example, quizzes, room planners, virtual try-on tools Source: Digital Commerce 360 survey, 56 retailers, January 2022

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