Page 29 - How Top Merchants Create the Best Customer Experience

HOW RETAILERS CONTINUE TO

PERSONALIZE WITH FEWER

WAYS TO TRACK SHOPPERS

Retailers attest personalization often can lead to higher conversion rates and average order values.
But personalization is increasingly hard to do without cookies and is more dependent on owning

shopper data.

By Abbas Haleem, Digital Commerce 360 staff

Making a good first
impression at Goodlife

Clothing comes down to
personalization.

The apparel merchant tailors
the landing pages shoppers
view when they arrive on the
site based on the ads they
clicked on, says Jesse Miller,

vice president of growth. For
example, a new shopper is
likely to land on a page that

features Goodlife’s best-
selling products with content
about the unique features
of its products, such as that
it’s made in the USA and its

tailored fit.

RETAIL

COMMERCE 360 ©Copyright 2022 Digital Commerce 360 & Vertical Web Media LLC. All rights reserved.