Page 23 - How Top Merchants Create the Best Customer Experience
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23 CUSTOMER EXPERIENCES DRIVING CONVERSION
HOW TOP MERCHANTS CREATE THE BEST CUSTOMER EXPERIENCE
Investing in RETAILER INSIGHTS
ecommerce In what areas do you expect to increase your
supports 2022 investment level relative to 2021?
enhancing the user Ecommerce
experience 75% platform 70% Web design 66% Digital marketing
Customer Marketplace
59% experience 54% initiatives 50% Customer service
Source: Digital Commerce 360 survey, 56 retailers, January 2022
Investments that
will be critical RETAILER INSIGHTS
to optimizing What investments do you consider critical when it
conversion in 2022 comes to optimizing online conversion in 2022?
are wide ranging
62% 62% 52% 48% 48%
Customer Ecommerce Web analytics/ Customer Digital
experience platform data service marketing
Source: Digital Commerce 360 survey, 56 retailers, January 2022
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