Page 18 - Google Business Profile 101

The Anatomy of Your Google Business Profile 18

Updates Header

The Updates Header is a section where you can highlight the goings-on of

your business. If well-curated, it can have a powerful impact on your appeal
and relevance to customers.

Products: Include photo, brief description, and price. Posts: Posts are brief updates you can share to your listing.
You can highlight an upcoming event with photos and video,
Questions & Answers: By monitoring your Google a short article highlighting a new oering, or a recently won
Business Profile account, you can quickly hop in and award to show the personality behind your business.

answer any incoming questions before inaccurate
information creeps into your listing. Oers: Share a time-sensitive promotion with customers
using Oers. If you’re oering a free cleaning or a 20%
Reviews: Here’s where Google pulls in a handful of discount on SMB tax services, this is the place to share.

reviews, typically one or two lines showcasing keywords
that pertain to your business. For example, this section Events: Have a special event coming up? Use the Events
might mention “portion size” for a restaurant or section to garner excitement and attract attendees. Events
“appointment availability” for a local dentist. must have a date and start and end time. You can include

photos, videos, text, and a call-to-action button to drive
involvement.