Page 14 - Google Business Profile 101

The Anatomy of Your Google Business Profile 14

Logo

Just as you should use your accurate, unabbreviated business name in
your listing, you also want to use the logo customers expect to see. A

recognizable logo is an easy way to connect with customers who may

throughout your local service area.

Buttons

Google oers a variety of call-to-action buttons that instruct customers on
how to interact with your business. These buttons encourage customers
to “Visit your website” or query driving, walking, or public transportation

“Directions” to your business.

Mobile viewers may have a couple of additional options. “Call” or
“Message” buttons allow them to instantly contact your business with a

single tap.

Browsers will also see a “Save” button where they can add your business to
personalized lists like “Favorites” “Want to go”.