Page 5 - Email Analytics 2022
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Email Metrics Formulas
Email read rate/read time
The read rate is how long someone has spent reading your email. The definition of “read” depends on
your email tool, but in most cases, it’s having an email open for eight+ seconds.
Read rates give you more insight into your email openers. Are they opening to delete? Are they just
scanning your email? Or are they so absorbed by your message, they take their time with it?
Pro Tip: With Litmus Email Analytics, you can also see who has skimmed (2-7 seconds) or glanced
(less than 2 seconds). This information can help you target different elements of your email–like
length and call-to-action (CTA) placements, based on the amount of time different segments of
your audience might give your message.
Email Analytics in 2022: A Survival Guide 5 / 14
