Page 34 - Decoding Decisions ~ Making sense of the messy middle
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34 CHAPTER 3 INVESTIGATING THE MESSY MIDDLE
We also increasingly turn to Google to give us ideas of what to rustle up for our
next meal (figure 6).
Figure 6
breakfast ideas lunch ideas dinner ideas
Search term Search term Search term
100
75
SEARCH INTEREST 50
25
0
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Rising mealtime “ideas” searches in the food and drink category in the UK.
When it comes to our homes, there isn’t a room in the house where we’re not
seeking ideas, inspiration, and new additions (figure 7).
Figure 7
bedroom ideas bathroom ideas kitchen ideas living room ideas
Search term Search term Search term Search term
100
75
SEARCH INTEREST 50
25
0
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Rising popularity of “ideas” searches in the home and garden category in the UK.
Data source: Google Trends, United Kingdom, 1st January 2011–1st January 2020, Food & Drink category, Web Search
Data source: Google Trends, United Kingdom, 1st January 2011–1st January 2020, Home & Garden category, Web Search
