Page 31 - Decoding Decisions ~ Making sense of the messy middle

31 CHAPTER 3 INVESTIGATING THE MESSY MIDDLE

OK Google, let’s go shopping

Now let’s take a look at modifiers and categories within a more

commercial context.

We’ll look at seven main search modifiers: “ideas”, “best”, “difference
between”, “cheap”, “deals”, “reviews”, and “discount codes”.

The order in which these seven modifiers are listed is intentional. While it
might not be possible to strictly classify a search query as either exploratory
or evaluative, we can at least hypothesise that some searches have a more
expansive, information-gathering intention, and others are more reductive
and clarifying.

best

ideas reviews

cheap

deals

difference between

discount codes