What is eCommerce?
eCommerce is the buying and selling of goods and services over the internet. It is a very broad term, which includes both physical and digital products. eCommerce is a fast growing business sector, with the majority of online transactions being conducted by consumers for personal use. The growth of this industry is set to continue as more and more people become comfortable using the internet and purchasing items from websites.
Why do people shop online?
There are many reasons why people choose to buy goods and services online rather than in a high street store. The main reason is that online stores have a much larger selection of products to choose from, which means customers can find exactly what they are looking for. In addition, online stores also offer better prices than traditional retailers due to the fact that there is no overheads involved in running an online business. Online businesses also allow customers to purchase goods at any time of the day or night, whereas traditional high street stores usually close at a certain time.
How does the customer journey work?
When a customer first decides to visit an online store, they will be greeted by a home page. This home page will usually contain a short description of the product, price, shipping details, payment options and a link to the store’s contact details. The customer will then need to navigate through the website and select the product they wish to buy. They may then need to complete additional information such as delivery address, payment method and other relevant details before they can place their order. Once the customer has completed their order, they will then be redirected back to the home page and the order will be processed.
How do you get traffic to your online store?
There are a number of ways to get traffic to your online store. You can create a simple blog, which will contain articles about your product or service. You can also submit articles to article directories, which will help to increase the amount of traffic to your site. If you are not sure how to go about doing this, you should seek the advice of an expert.
