A customer journey can be described as a sequence of events, each of which represents an interaction with a specific part of the website. A customer will have a series of experiences with your business, and each experience is made up of several steps. These steps represent the various stages of the customer’s journey through your site. Each step represents a particular page or feature on the site.
To understand how this works, it helps to think of your site as a funnel. At the top of the funnel, you have the potential customer entering your site. From there, they move down the funnel, experiencing various features and pages on your site. The goal of every business is to get their customers to the bottom of the funnel, where they are ready to buy.
The funnel model helps us to understand that the customer doesn’t just walk into your site and start looking around. They have a reason for coming to your site. This could be because they are looking for information, or because they want to make a purchase. You need to understand what those reasons are so you can design your site to help them achieve their goals.
Understanding Your Customers’ Goals
If you don’t know why your customers come to your site, then you won’t know how to design your site to help them reach their goals. Let’s look at an example. If your goal is to sell a product, you would probably want to provide some information about the product first. Then you might offer a free sample, or a discount if the customer buys the product right away. Then you might have a sales pitch, or a call to action to buy the product. Finally, you might provide shipping information and allow the customer to check out.
By breaking down your customer’s journey into these different steps, you can better understand what they are looking for. You can also determine what kind of content you should include in each step. For example, you wouldn’t want to have a sales pitch in the middle of your site, because most people aren’t interested in buying something when they arrive. You would also probably want to have the shipping information at the end, so that the customer doesn’t have to wait while they try to figure out how to pay for the item.
Once you know what your customer is looking for, you can design your site to give them what they want. This is especially important if you have multiple products on your site. Each product will have its own set of pages, and each page should focus on helping the customer get to the next step in the funnel.
When you understand your customer’s journey, you can design your site so that your customers can easily find what they are looking for. This will improve your conversion rate and increase your profits.
