Google is the most popular search engine in the world, with over 90% of the global market share. 

It is also a powerful platform for advertising your business, as it allows you to reach potential customers who are looking for products or services like yours. 

But how do you advertise your business on Google effectively? What are the best practices and strategies to follow? 

In this blog post, we will answer these questions and more, as we guide you through the basics of Google advertising.

What is Google Advertising?

A word cloud with the words advertising and marketing.

Google advertising is the process of creating and displaying ads on Google and its network of partner websites, apps, and platforms. 

There are different types of Google ads, such as:

Search ads

These are text-based ads that appear on the top or bottom of the search results page when someone searches for a keyword related to your business. 

For example, if you own a pizza shop in the USA, you can create a search ad that shows up when someone searches for “pizza near me” or “pizza delivery in the USA”.

Display ads

These are image-based or video-based ads that appear on websites and apps that are part of the Google Display Network. 

This network consists of millions of sites that reach over 90% of internet users worldwide

For example, if you sell shoes online, you can create a display ad that shows up on fashion blogs or shopping sites that your target audience visits.

Video ads

These are short video clips that play before, during, or after YouTube videos or on other video platforms that are part of the Google Display Network. 

For example, if you offer online courses, you can create a video ad that showcases your course content and benefits viewers who are interested in learning new skills.

Shopping ads

These are product-based ads that appear on the top or right side of the search results page when someone searches for a product that you sell. 

They also appear on the Google Shopping tab, which is a dedicated platform for online shopping. 

For example, if you sell books online, you can create a shopping ad that displays your book title, price, rating, and availability to shoppers who are looking for books to buy.

App ads

These are ads that promote your mobile app to users who are likely to install and use it. 

They appear on Google Search, Google Play, YouTube, and other apps and sites that are part of the Google Display Network. 

For example, if you have a fitness app, you can create an app ad that encourages users to download your app and start their fitness journey.

How to Set Up Your Google Ads Account

Before you can start advertising your business on Google, you need to set up a Google Ads account. Here are the steps to follow:

  • Go to Google Ads and click on “Start now”.
  • Sign in with your Google account or create one if you don’t have one already.
  • Choose your main advertising goal, such as “Get more calls”, “Get more website sales or sign-ups”, or “Get more visits to your physical location”.
  • Enter your business name and website URL (if you have one).
  • Choose your geographic location and language.
  • Set your daily budget and bidding strategy.
  • Create your first ad by writing a headline, description, and call-to-action.
  • Choose keywords that match your ad and your business.
  • Review and confirm your ad settings and payment information.
  • Launch your campaign and monitor its performance.

How to Optimize Your Google Ads Campaign

Once you have set up your Google Ads account and launched your first campaign, you need to optimize it regularly to improve its performance and achieve your goals. 

Here are some tips to optimize your Google Ads campaign:

Use relevant keywords

Keywords are the words or phrases that trigger your ads to show up when someone searches for them on Google

You need to choose keywords that are relevant to your business and your target audience. 

You can use tools like Google Keyword Planner or Google Trends to find out what people are searching for and how popular they are. 

You can also use different keyword match types, such as broad match, phrase match, exact match, or negative match, to control how closely your keywords match the search queries.

Write compelling ads

Your ads are the first impression that potential customers have of your business, so you need to make them compelling and persuasive. 

You need to write clear and concise headlines that capture attention and highlight your unique selling proposition

You also need to write engaging descriptions that provide more details and benefits of your offer. 

You also need to include a strong call-to-action that encourages users to take action, such as “Buy now”, “Call today”, or “Learn more”.

Use extensions

Extensions are additional features that enhance your ads and provide more information and options to users. There are different types of extensions, such as:

Sitelink extensions

These are links to specific pages on your website, such as “About us”, “Contact us”, or “Products”.

Call extensions

These are phone numbers that users can click to call your business directly from your ad.

Location extensions

These are addresses that show your physical location and directions to your business on a map.

Review extensions

These are ratings and reviews from third-party sources that show your credibility and reputation.

Price extensions

These are prices for your products or services that users can compare and choose from.

App extensions 

These are links to your mobile app that users can download from your ad.

Test and experiment

Testing and experimenting with different elements of your campaign can help you find out what works best and what doesn’t. 

You can use tools like Google Ads Editor or [Google Optimize] to create and manage multiple versions of your ads, keywords, landing pages, and other variables. 

You can then compare their performance and make data-driven decisions to optimize your campaign.

How To Advertise Your Business On Google: Was This Beginner’s Guide Helpful?

Advertising your business on Google can be a powerful way to reach and attract new customers who are looking for products or services like yours. 

However, it can also be challenging and complex, as you need to understand the basics of Google advertising, set up your Google Ads account, and optimize your Google Ads campaign. 

By following this beginner’s guide, you can learn how to advertise your business on Google effectively and efficiently.