A shopping cart is a web application that enables customers to purchase products online. It has become an essential part of ecommerce, with more than 75% of online sales occurring through a shopping cart. A shopping cart is a central component in any ecommerce site, as it helps to streamline the buying process and reduces the number of steps involved in the purchase of goods and services.

In the early days of ecommerce, shopping carts were developed by small businesses as a way to manage inventory. They were simple applications that allowed users to enter their information, such as shipping address and payment details, and then submit this information to a server. The server would then process the order and send the user back to the website’s homepage with an order confirmation. This system was not only time consuming but also required a lot of human interaction, which made it difficult for ecommerce sites to scale.

Today, shopping carts have evolved into much more sophisticated systems. For example, they now support multiple currencies, allow customers to track their orders and even provide an automated reminder service if an order has not been paid for after a certain period of time. In addition, many shopping carts offer features like product reviews and wish lists, and some even allow customers to compare prices from different retailers.

Search Engine Marketing

Search engine marketing (SEM) is a form of online advertising where businesses place keywords or phrases on their websites, blogs and other content to increase traffic to their websites. There are two types of search engine marketing: organic and paid. Organic search engine marketing involves the use of natural search results, such as those provided by Google and Bing, while paid search engine marketing involves the placement of advertisements on the results pages of search engines.

When an internet user performs a search query, the search engine will display a list of search results in its results page. Each result is a link to a webpage containing one or more keywords. These keywords are what determine how relevant the search result is to the user’s query. The higher the relevance, the more likely the user will click on the link and visit the website. Search engines typically rank websites based on the number of links pointing to them and the quality of these links. Therefore, search engines can be used to promote a business’ website by strategically placing keywords and links on its website.

For instance, a company selling sports equipment might want to place keywords related to sports, such as “baseball”, “football” and “tennis”, on its website so that when a user searches for these terms, the website will appear in the search engine results. If the company is able to rank highly for these keywords, it will be able to attract a large number of visitors who are interested in sports.

An ecommerce site can also benefit from SEM by strategically placing keywords on its website. For example, if a customer is searching for a particular product, the site should include the keyword in the title and description of the product. This will help the site to appear on the search engine results pages, thereby increasing the chances of the customer clicking on the link.