Google attributes list is a feature that allows you to add more details and information about your business on Google Business Profile.
Google attributes list can help you showcase what makes your business unique, attract more customers, and improve your ranking on Google Search and Google Maps.
But what exactly is Google attributes list and how can you use it for your business? In this blog post, we will explain what the Google attributes list is, how it works, why it is important, and how to add or edit your Google attributes list.
What is Google Attributes List?
It is a set of descriptive terms that you can choose from to describe your business on Google Business Profile. Google attributes list can include information such as:
- Services or amenities that you offer, such as free Wi-Fi, wheelchair access, delivery, etc.
- Payment options that you accept, such as cash, credit cards, mobile payments, etc.
- Highlights or specialties that you have, such as vegan options, live music, happy hour, etc.
- Certifications or affiliations that you have, such as organic, halal, kosher, etc.
Google attributes list can vary depending on the category and location of your business.
For example, a restaurant may have different attributes than a hotel or a salon. You can see the full list of available attributes for your business category on the Google Business Profile Help Center.
How Do These Work?
These works by displaying the selected attributes on your Google Business Profile profile.
When customers search for your business or similar businesses on Google Search or Google Maps, they can see your attributes along with other information such as your name, address, phone number, website, reviews, etc.
Customers can also filter their search results by using the attributes as keywords. For example, if they are looking for a restaurant that offers vegan options and free Wi-Fi, they can type “vegan free Wi-Fi” in the search box and see the relevant results.
By using Google’s attributes list, you can make your business stand out from the crowd and attract more customers who are looking for what you offer.
Why Are Attributes Important?
Google attributes list is important for several reasons:
- It helps you provide more accurate and complete information about your business to potential customers.
- It helps you showcase your unique selling points and differentiate yourself from your competitors.
- It helps you improve your SEO (search engine optimization) and increase your visibility and ranking on Google Search and Google Maps.
- It helps you increase your customer satisfaction and loyalty by meeting their expectations and needs.
According to a study by Google and Ipsos Connect, 70% of consumers are more likely to visit businesses with complete listings on Google. Moreover, 50% of consumers are more likely to buy from businesses with detailed information on their listings.
Therefore, you can boost your online presence and reputation and grow your business.
How to Add or Edit Your Attributes?
Adding or editing your attributes list is easy and simple. You just need to follow these steps:
- Sign in to Google Business Profile with your Google account.
- Select the location that you want to manage if you have multiple locations.
- Click on the “Info” tab on the left menu.
- Scroll down to the “Attributes” section and click on “Edit”.
- Choose the relevant attributes from the list or type in the search box to find them.
- Click on “Apply” when you are done.
You can also add or edit your Google attributes list using the [Google Business Profile app] on your mobile device.
You can change or update your Google attributes list anytime as per your business needs.
However, some attributes may require verification from Google before they appear on your profile. You will receive a notification when this happens.
What are the Benefits of Google Attributes List?
Once you have added or edited your Google attributes list, you can start enjoying the benefits of having a more detailed and informative profile. Here are some tips on how to make the most of your Google attributes list:
- Promote your attributes on your website and social media platforms. You can use them as keywords or hashtags to attract more traffic and engagement.
- Monitor your performance and analytics using the Google Business Profile dashboard. You can see how many people have viewed or searched for your business using the attributes and how they have influenced their actions.
- Ask for feedback from your customers and prospects. You can use the Q&A feature or the reviews section to solicit their opinions and suggestions about your attributes and services.
- Keep updating your attributes as per the changes in your business or customer preferences. You can also add new attributes as they become available for your category or location.
By following these tips, you can increase your exposure and conversions and build a loyal customer base.
Final words
Google attributes list is a powerful feature that can help you enhance your Google Business Profile profile and attract more customers.
By using the list, you can provide more details and information about your business, showcase what makes you unique, improve your SEO and ranking, and increase your customer satisfaction and loyalty.
