Page 3 - The Ultilmate Youtube SEO Cheat Sheet

1. Have An Awesome Title - Your First Impression Matters

As the saying goes you only get one chance to make a first impression, and this is
especially true with your videos. Before anyone watches your video, they’ll make a
judgement on whether it’s worth their time based on your video title. This is your first (and
often the last) interaction a viewer will have with your video, so make it count.

While there are many formulas for creating click worthy titles, here are some good rules of
thumb.

• Keep them short and to the point - Less than 10 words is ideal:
e.g. How To Be A Social Media Expert

• Use numbers if you can:
e.g. 6 Ways To Become A Social Media Expert

• Include a specific benefit:
e.g. Triple Your Sales With These Simple Social Media Hacks

• Add your keyword:
Putting your keyword in the title is a great thing to do and can help a lot, however
contrary to common belief it isn’t critical.

Remember optimizing for your viewer's interest is your primary goal here, so if you have
a killer title that doesn’t work with your keyword, don’t include it, there are some other
places where you can work your keywords in.

That said if you can work your main keyword in without detracting from the message,
definitely do it.

• Don’t be clever about it:
Simple headlines beat clever ones every time. This tool is a quick way to check if you’re
being too clever. Just copy and paste your headline and it will tell you what reading
level your headline is. You should aim to keep it under 8th grade.

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