Page 401 - Social Media Marketing for Dummies

IN THIS CHAPTER
» Understanding real-time marketing

» Distribution of real-time marketing

» Engaging consumers in real-time
marketing

Chapter 27

Using Real-Time

Marketing

eal-time marketing is all about going from strategy and consumer insights
to messaging and advertising in a matter of seconds or minutes instead of a
Rmatter of months or even years. Until the advent of “always on” social
media and real-time buying, it seemed a pipe dream. But with the increased
digitization of the entire media ecosystem we now get real-time consumer
insights as they are formed by consumers. We can design creative experiences
responding to those insights and even run them in digital media locations — all
in a matter of minutes.

Introducing Real-Time Marketing

th
In the 5 edition of “State of Marketing,” Salesforce found that although real-
time engagement is a marketers highest priority, it’s also their biggest challenge.
To make real-time marketing practical for your business, you need to understand
its core components. These components are real-time

» Insights

» Response

CHAPTER 27 Using Real-Time Marketing 385