Page 278 - Social Media Marketing for Dummies

study “Marketing to Millennials in 2019,” listwithclever.com (https://
listwithclever.com/real-estate-blog/marketing-to-millennials-in-
2019/) found that Millennials are “creeped out by ads that follow them.” These
ads are facilitated by a technique called remarketing, which lets advertisers show
an advertisement for a product in your browser after you have shown an interest
in it on its website. If you’re targeting Millennials, it’s a good idea to use less
intrusive ads that don’t make them feel that their privacy is being violated.

Open to collaboration with customers

Millennials are used to being asked about their opinions and enjoy giving feedback
to companies about their products. Many of them have created online content and
consider themselves creators. You can gain their loyalty by soliciting their thoughts
about how they use your products and how to improve them.

Trust matters. Don’t ask them for their input if you don’t intend to use their
suggestions. They consider their time way too valuable to spend with companies
who don’t care about them. After you have shown that you are uninterested in
their ideas, they won’t come back.

Recognizing Millennials Shopping Habits

It’s essential to understand the way Millennials like to shop. According to an
article in Forbes, “What Millennials Want When They Shop Online (https://www.
forbes.com/sites/forbesinsights/2019/07/09/what-millennials-want-
when-they-shop-online/#7fe49db94ed9), Millennials leverage technology to
enhance their shopping capabilities. They found that Millennials are more likely
than other generations to:

» Prize convenience: They care more about convenience than free shipping or
low prices. They want to be able to buy online and pick up or return to a store.
» Want same day delivery: 45 percent of Millennials value same day delivery
over other factors.

» Begin searching for a product online: Even if they intend to buy in a store,
they want to thoroughly research it online.

262 PART 4 Getting Your Message to Connectors