Page 201 - Social Media Marketing for Dummies

FIGURE 11-2:
Choosing an open
or closed group.

» The group leader can allow members to invite people to join the group.
As the group leader, you can allow members to seek out new members for
the group by sending them invitations. If they accept an invitation from
another member, they’re instantly accepted.

Leading a successful group

What constitutes a successful group on LinkedIn? It’s one that has value for both
you and your members. You may hope to build a personal empire from your
LinkedIn group, but the real success comes when your members act like a
community. The value of the group comes from the power of the network. As
members bring in others from their own network, the power grows. Here are
some tactics that will help your group be a success:

» Use your weekly email.
You are allowed to send only one email a week, so make it count. Think of it as
the newsletter you might send to your website mailing list. Provide value and
help members discover each other.

CHAPTER 11 Considering LinkedIn 185