Page 4 - Guide for Optimizing Content Management Across Your Business

Employee Onboarding

A large enterprise retailer needs to hire seasonal store and warehouse employees during the
holidays. Without a content management system, the hiring process can become cumbersome, with
offer letters, employee information and onboarding materials having to be manually shared, stored
and secured via email or in person. A streamlined process, including the ability to have e-signatures
for contracts and offer letters directly within the platform, can alleviate some of the pain points
around hiring a lot of people quickly. Organizations can create transparent onboarding experiences
with automated workflows, and employees can access those onboarding and training materials at
their leisure.

These are just a few examples of how retailers can leverage a cloud-based content management
solution to give control back to users, enabling streamlined workflows, easier collaboration with
internal and external stakeholders, and secure communications. A cloud-based content solution
leads to more efficient workers, which translates into cost savings. In addition, improved employee
productivity generates additional revenue opportunities.

GETTING STARTED WITH A CLOUD-BASED
CONTENT MANAGEMENT SOLUTION

Work happens anywhere, anytime, from any app or device. Your customers, partners and employees
are interacting digitally every day, and they need a secure, collaborative, central platform in order to
be their most productive and meet increasing demands for speed.

To meet those needs, retailers are increasingly turning to cloud-based content management
solutions. Specifically, they’re looking for a solution that has a shared internal workspace, prevents
negligence, secures sensitive content, reduces time to complete tasks, has the ability to scale up and
down depending on current needs and/or available resources, and allows for seamless integration
across multiple applications and customer touchpoints.

Moving your content management processes from an existing platform to a cloud-based solution is
the first step towards increasing your company’s productivity. Migrating from legacy infrastructure to
the cloud is a technical endeavor, but it’s also a change management opportunity.

Start by looking at your current content management processes as well as your existing
infrastructure – your users, your data sources, your content, and your applications. This step will
help your business determine what needs to be migrated. Think about what goals you want to
achieve. Do you want better collaboration between internal teams and external partners, including
product suppliers? More safeguards for the sharing of sensitive documents, such as contracts and
proprietary information? A streamlined process for talent recruitment and employee onboarding?
All of the above?

Also consider how your content strategy could improve in the cloud, including how you can use
existing applications to be more productive through integration. What businesses do you want to
connect? Whether it’s enabling productivity by integrating Microsoft Office 365 into the cloud or
centralizing business dealings by integrating Salesforce, take a look at what makes the most sense to
bring together for your business.

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