Page 3 - Guide for Optimizing Content Management Across Your Business

CONTENT USE CASES AND CHALLENGES

In this increasingly complex and diversified content landscape, retailers are dealing with a number of
challenges when it comes to managing their content. So how do content teams meet the internal and
external demands that are being placed upon them?

Companies are turning to cloud-based content management solutions to improve and modernize the
way they work in a variety of different ways. The following use cases spotlight a few of them.

Collaboration on Product Development

An energy drink company is partnering with a juice company to put out a new product. It’s a big
project involving multiple people from different departments across the company, as well as external
partners, contractors and vendors. Product teams from both companies — as well as their vendors
— must find a way to collaborate on the product’s ingredients, bottle design and logo, among other
details, to get the product to market quickly. They’ll need to be able to view and control their content
from anywhere and avoid interruptions in workflows to meet established deadlines.

With a cloud-based content solution, both internal and external teams can work in harmony through
one central platform. Rather than having to retrieve contracts, proprietary documents, design files
from other applications – and risking them getting lost or placed in the wrong hands – a cloud-
based platform allows all project stakeholders to collaborate in one place, sharing notes and getting
feedback in real time, expediting the process (and time to market for the product launch). Such a
content management system allows multiple people to add, edit or update content directly within
the platform, right from their own devices, anytime, anywhere.

Protecting Intellectual Property Within a Marketing Campaign

A footwear company launching a marketing campaign for a new sneaker is worried about potential
leaks while the campaign is being worked on by various teams across multiple organizations. Content
systems without security checks in place leave retailers vulnerable to valuable information being
leaked or breached. How can the footwear company prevent sensitive intellectual property from
getting into the wrong hands? Without the ability to classify files as confidential and ensure only
certain users have access to important documents, the risks of sensitive content being handled
incorrectly are high.
A cloud-based content management solution offers companies and their partners security in
knowing sensitive information isn’t going to be seen by the wrong people. A secure, cloud-based
content management platform helps prevent data leaks with auto-classification for various file types,
granularity for access permissions, and threat detection to reduce the risk of ransomware attacks.

3