Page 13 - Email Analytics 2022

Sharing email results

If email metrics aren’t shared, does the email even count?

Brands that say email marketing is very important to company success are more likely to be consistent in
sharing results within their marketing teams, and with the broader organization. And those that always share
results with both marketing and non-marketing departments report a 28% higher email marketing ROI than
those that don’t.

Frequency of sharing email results

The percentage of respondents by frequency of sharing email results with marketing and
non-marketing teams

Always Often Sometimes Rarely Never

With

marketing

teams

24% 36% 26% 11% 3%

9% 18% 33% 31% 9%

With
non-marketing

teams

Always Often Sometimes Rarely Never

Email Analytics in 2022: A Survival Guide 13 / 14