Page 46 - Decoding Decisions ~ Making sense of the messy middle
P. 46
46 CHAPTER 3 INVESTIGATING THE MESSY MIDDLE
Figure 20
cheap best
Search term Search term
United Kingdom United States Australia
100 100 100
SEARCH INTEREST 50 50 50
75
75
75
25
25
25
0 0 0
2004 2012 2020 2004 2012 2020 2004 2012 2020
India Germany Spain
100 100 100
SEARCH INTEREST 50 50 50
75
75
75
25
25
25
0 0 0
2004 2012 2020 2004 2012 2020 2004 2012 2020
France Italy Brazil
100 100 100
SEARCH INTEREST 50 50 50
75
75
75
25
25
25
0 0 0
2004 2012 2020 2004 2012 2020 2004 2012 2020
Search trends for “cheap” and “best” around the world, translated into local languages.
The lines for “best” and “cheap” don’t always cross as they do in the UK: for
example in the US, searches including “best” have been more frequent from the
beginning. However “best” has still seen a steady rise in the US, and “cheap” a very
gradual decline, making it broadly consistent with the UK and other countries.
Data source: Google Trends, various countries, 1st January 2004–1st January 2020, All categories, Web Search
