Page 2 - Brand Awareness ~ Defining Your Brand Voice

efining your brand voice is essential for a consistent

and unified presence. And yet, brands often struggle

Dwith how to create their voice. Companies must

be willing to put in the work to first define their voice,

and then document it and communicate it with consistency.

Companies must also be willing to revisit their voice from time

to time to ensure it always aligns with its values.

Apple and Geico are among the brands that
have successfully established and maintained
a voice that defines their brand identity.

Once your voice is established, you need
to get the word out by creating brand
awareness online. Companies must craft
a strategy that carries throughout
a brand’s digital touchpoints from social
media posts to advertising campaigns.
Rashan Dixon offers three practical tips

to enhance your organization’s digital
brand. Once a company finds the right
mix of efforts, Dixon asserts brands
can see a “direct correlation in your buyer
Consistent conversions, retentions and re-purchases.”

Part of a successful effort is to offer
communications a steady flow of interesting and relevant

build connection content to your audience. Shutterstock
estimates 60% of marketers create
and trust with the a minimum of one piece of content each
day. May Habib, who is CEO and co-founder
target audience, of Writer, an AI writing assistant for teams,
acknowledges that one content piece
while improving a day can seem overwhelming but notes

that marketers should make use of all
brand recognition. their resources while still maintaining

brand consistency. “Inconsistent branding
confuses people,” Habib writes while
offering three key reasons consistency
pays off for brands.