Local search is becoming more and more popular, with consumers using it to find local businesses. With over 2 billion searches made each month, the need for local SEO is growing rapidly. If you want your business to be found in local search results, you must have an optimized website that ranks well in the search engines. Here are some tips to help you get started.
1. Get the Right Domain Name
You should consider getting a domain name that has a keyword in it. For example, if you are selling a product called “cheese,” you might choose to use the domain name “cheese-online.com.” This way, people searching for cheese will find your site.
2. Optimize Your Website
You must make sure that your website is optimized for local search. This means that you must ensure that all of the meta tags and content are optimized for local search. You can do this by making sure that your title tags include the keywords, as well as your description tags. Also, you should add the keywords into your copy.
3. Add Local Information
You should also add local information into your website. This includes things like city, state, zip code, or even phone number. This makes your website easier to find in local search results.
4. Use Local Links
You should also use local links to help improve your local search ranking. You can do this by adding local links to your website, or by using local links from other websites.
5. Optimize Your Social Media
You should also optimize your social media pages to make them more visible in local search results. This means that you should make sure that all of the social media links on your website are optimized.
6. Use Local Keywords
You should also use the keywords that people use when they are looking for your products or services. For example, if you sell cheese, you might want to include the words “cheese” and “milk” in your local search keywords.
7. Make Sure That You Are Categorized
You should also make sure that your website is categorized correctly. This means that you should have categories that include the keywords that people are using in their searches.
8. Create a Local Profile
You should also create a local profile for your business. This helps increase your local search rankings. You can do this by creating a page that has all of the information about your business. This includes your address, phone number, hours, and even pictures.