Website design is a complicated process, and it’s important to choose the right company for the job. Many people don’t realize that their website is not just an online brochure, but also a sales tool. There are many different types of websites, each designed to meet specific needs. Here are some of the most common types of websites and how they can be used to increase your business’ bottom line.
Sale Funnel Website
A sale funnel website is a type of ecommerce site that is designed to take visitors through a series of pages, which gradually lead them to make a purchase. It is similar to a sales letter, except that it is presented in a more appealing format. These sites are often very visually appealing, and they feature a lot of graphics, colors, and animations. This makes them attractive to visitors, and they’re also much easier to navigate than a typical web page.
The goal of these sites is to get visitors to click through to your order form, or at least to your landing page. The idea is that if you have a large number of visitors who reach this point, you’ll get a good amount of sales. If you’re trying to sell a product that requires some kind of technical expertise to install, then a sale funnel website is probably not what you need.
Online Brochure Website
These are websites that are simply designed to display information about your company. They don’t have any sort of sales functionality, so they’re not usually considered ecommerce sites. However, they still play an important role in your marketing strategy. They can help you build brand awareness, as well as attract new customers.
A brochure website is especially useful if you have a physical location where you sell your products. By having a site that displays pictures of your store, you can use it to attract potential customers who may not live near you. You can also use it to show potential clients that you’re a serious business, and that you’re willing to go the extra mile to ensure customer satisfaction.
Product Information Site
If you sell a product that requires some technical knowledge to operate, such as a computer program or software, then you should consider using a product information site. These sites are designed to inform potential customers about your product, and to give them the information they need to decide whether or not to buy.
Some of these sites will feature videos, as well as other multimedia content. Some will also offer free downloads of the product, which is another way to encourage customers to make a purchase. If you sell a high-priced item, then you should also consider including a price comparison chart. This will allow potential customers to see the prices of other vendors, and it will also give them an idea of how much money they could save by buying from you instead.