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» Dynamic Yield (https://www.dynamicyield.com), shown in Figure 25-2, is
owned by McDonald’s Corporation and is particularly suited for the fast-food/
quick-serve industry.

FIGURE 25-2:
Dynamic Yield
home page.

» Monetate (https://monetate.com/), shown in Figure 25-3, works well for
those companies that want to create customized experiences. It’s
recommended for enterprises and mid-market companies.

Measuring your customer experience

As you make changes to the customer experience, it’s essential for you to
continually measure your customer’s satisfaction. According to the User Testing
Blog (https://www.usertesting.com/blog/customer-experience-metrics/),
there are several metrics that you can use to evaluate the effectiveness of your
customer journey. Here are three to consider:

370 PART 5 Old Marketing Is New Again with SMM