Page 379 - Social Media Marketing for Dummies

declare what influences their points of view. With that in place, you’ll be well on
the path to having an intranet that truly energizes employees and allows for the
social influence to take place most naturally.

Giving employees other choices

Irrespective of how well you design your intranet, there will always be employees
who will want to use some external products or websites for their collaboration
needs. Some may even want to stick to sharing documents over email and using a
file server.

That’s fine. Don’t force people to migrate to your intranet. Ideally, people should
gravitate toward it if it is indeed the best solution. If not, let people use what they
want. Collaborating and influencing one another is far more important than
having them use the intranet. Let them make that choice.

CHAPTER 24 Encouraging Employees to Advocate for Your Brand on Social Media 363