Page 361 - Social Media Marketing for Dummies

Building Your Own Mobile-Enabled

Communities

Building a mobile-enabled social community isn’t as hard as you may think. You
can leverage existing social media platforms or build the mobile capability right
into your existing interactive marketing channels, such as your website and
mobile Internet site.

Leveraging existing online communities

Because people use Facebook and other social networking sites on their phones,
they find it easy to accomplish certain tasks, such as uploading photos or posting
updates. Some people even prefer to use their mobile phone; it may be much easier
to get them to send a picture from their phone than to go home, find the picture
on their computer, and upload it to the community. In fact, according to the Global
Web Index (http://globalwebindex.com), in 2019, people are now spending
more time on their mobile than on bigger screen devices (such as laptops and
desktop computers).

As a marketer, you can leverage and use existing social community sites and invite
your community to keep in touch with you and follow you. Each community site
has varying levels of sophistication and capability for mobile accessibility. Two of
the most popular are Facebook and Twitter.

Facebook

Facebook (www.facebook.com) is the world’s leading social networking commu-
nity. Marketers create Facebook pages for their companies and marketing cam-
paigns so that their community can follow them and keep up to date. Facebook has
these existing mobile capabilities that you can leverage:

» Keep your Facebook community updated from your phone.
You first have to register your phone with your Facebook page. (Go to your
Facebook page’s mobile settings by selecting Edit Page.) You can then
configure your page so that you can update it by sending text messages.
» Keep your community in sync with you via mobile.
Ask users in all your marketing media to register on your group or fan page to
receive text alerts of your status updates, downloading the Facebook applica-
tion onto their phones, and following you.

CHAPTER 23 Building an SMM Mobile Campaign 345