Page 332 - Social Media Marketing for Dummies

Align your organization into multiple,

authentic voices

Social influence marketing is about providing space for consumers to influence
each other during the purchase process. As a brand, you want consumers to
positively impact each other. Provide the space for consumers to influence one
another by aligning your entire organization into a network of multiple, authentic
voices. Don’t leave customer interactions to the sales and marketing teams.
Empower other internal constituents across the organization to serve as brand
ambassadors, maybe via blogs. They’ll talk about your brand in their own voices
to their own communities. They may not be totally on message, but they’ll be
authentic — and they’ll have a strong, positive influence. Trust them. See
Chapter 5 for more information on SMM voices.

Apply share buttons

It’s incredibly easy to make sure that you provide sharing tools for content on
your website. There’s no excuse for not using them. Use tools such as Click to
Tweet (https://clicktotweet.com) or a WordPress plugin for your site (https://
wordpress.org/plugins/better-click-to-tweet/).

316 PART 5 Old Marketing Is New Again with SMM