Page 288 - Social Media Marketing for Dummies

by keywords and hashtags. Two other good tools to find influencers is
TweetDeck (http://www.tweetdeck.com), which helps you discover
influencers by topic, and Followerwonk (https://followerwonk.com/),
which lets you search influencers by number of followers.
» Become an influencer yourself.
Sometimes there’s no better way to influence than to become an influencer
yourself. Seek out leadership positions in your community and in your
industry by joining trade groups and industry associations. Make it a goal to
speak at conferences in your field. Using these tactics, you’ll become an
influencer and will get access to other influencers.

FIGURE 18-1:
Buzzsumo
influencer
search page.

Tapping into the Referent Influencers

Consumers connect with their friends and make their social networks available
through social media platforms. These people are referent influencers — people
in your friendship circle, such as your high school friends or people you’ve become
friendly with at work. You may be close to only a few of them, but you probably
observe the activities of them all on your favorite social platforms.

272 PART 4 Getting Your Message to Connectors